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April 17, 2018

One of the great challenges in the business of creativity is tempering enthusiasm for catchy taglines and bubbly copy. Because the fact of the matter is, not every client needs over-the-top creativity. I had a meeting today that reminded me just that. The message is th...

April 10, 2018

Over the following weeks, I will give my take on the unique value proposition offered by small businesses, and the five things each and every one of them should be doing to make it in their market. To get the ball rolling, here is a brief outline of my 5 “musts” for sm...

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April 17, 2018

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April 10, 2018

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