Blog | Hazel Creative

Our Blog: Where Strategy Meets Shenanigans

Ah, blogs—the neglected corners of websites. Are we above using ours to give our SEO a little nudge? Absolutely not.

But we do promise to make it worth your time. Here’s what you’ll find:

Irregular Musings – Occasional doses of wisdom (and sarcasm) for those looking to kick their communications up a notch.
Everything We’ve Ever Written – Okay, not everything, but starting January 1, 2025, we’re sharing one article a day from nearly two decades of client work. Whether you’re a contractor looking for a case study example or a tech team hunting for a solid retrospective piece, we’ve got you covered.

Now go forth, click freely, and enjoy the ride!

Putting a Face on Fundraising: Making Your Mission Personal

Fundraising isn’t just about dollars—it’s about impact. By putting a face on your mission through real stories, testimonials, and visuals, you create emotional connections that move people to give. Let your supporters see the lives they’re helping change.

May 13 min read

A type writer that is loaded with a piece of paper in it saying: Headlines

Tips and Tricks for Writing Engaging Headlines That Grab Attention

A great headline is like a magnet—it pulls your audience in and makes them want more.

Apr 102 min read

A social media-themed graphic featuring a person holding a camera, with a phone on the table displaying photos

Why Social Media Still Matters for Small Businesses—Even in a Toxic Environment

Social media can feel chaotic, but for small businesses, it’s still a powerful way to connect, build trust, and reach local customers.

isabel treimer

Mar 273 min read

Client communication graphic with a group of team members collaborating and talking

The Importance of Clear Client Communication (and How a Simple Spreadsheet Can Help)

Clear communication builds trust and prevents delays. A shared progress spreadsheet keeps everyone aligned, ensuring clarity and speed.

Mar 132 min read

testimonials graphic with man giving thumbs up

The Power of Testimonials: Letting Your Customers Tell the Story

Testimonials turn satisfied customers into your most powerful marketers. Their stories build trust and spark emotional connections.

Feb 203 min read

How to Write an Effective Case Study: A Framework for High-Impact Results

For clients providing high-dollar services or launching large fundraising campaigns, case studies demonstrate value and build trust.

Feb 113 min read

LOL: How Humor Humanizes Your Brand on Social Media

One of the most effective ways to build those connections? Humor. No matter your industry, a touch of lightheartedness can boost your brand.

Jan 203 min read

Tamin Lipsey Camp Leverages Bound for Registration, Communication

When presented with the opportunity to partner with Iowa State point guard Tamin Lipsey on his first-ever youth camp, Bound jumped at it.

Jan 72 min read

picture of senior care resident and her daughter with a quote

Story Medical Senior Care Offers Up Peace of Mind

After hearing of the compassionate care provided at Story Medical Senior Care Kim decided it was the place for her mother.

Jan 62 min read

Hold On … THAT’S Your Headline?!

While flashy clickbait might work online, traditional media calls for a more thoughtful approach. Here’s how to craft great headlines.

Jan 52 min read

Bringing Advanced Technology to a Nearly Century-Old Operation

The Chuck Gipp Decorah Fish Hatchery turned to Baker Group for Advanced Technology to upgrade its century-old systems.

Jan 55 min read

CTOs Shaping Innovation Landscape at Iowa State University

Providing support to inventors across campus are the Chief Technology Officers (CTOs) at Iowa State University.

Jan 44 min read

DMACC Retiree Makes Planned Gift to Aid Students in Need

At Hazel Creative, we don’t just write testimonials—we craft compelling narratives that tell your story.

Jan 32 min read

Baker Group Embraces Decarbonization: Building a Sustainable Future

At Hazel Creative, we don’t just write testimonials—we craft compelling narratives that tell your story.

Jan 22 min read

Meaningful Internship Inspires Pursuit of Nursing Career

At Hazel Creative, we don’t just write testimonials—we craft compelling narratives that tell your story.

Jan 12 min read

Lending a Hand to the Youngest Among Us

There is no shortage of innovation happening in the upper Midwest. Much of that innovation is being driven by those born at the turn of the

Apr 3, 20203 min read

Who Are You Talking To?

One of the great challenges in the business of creativity is tempering enthusiasm for catchy taglines and bubbly copy. Because the fact...

Apr 17, 20182 min read

5 Things Every Business Should Be

Over the following weeks, I will give my take on the unique value proposition offered by small businesses, and the five things each and...

Apr 10, 20181 min read